It’s already the biggest contributor to engagement growth on Instagram and it’s growing very quickly on Facebook too," he said. "It’s clear short-form video will be an increasing part of how people consume content moving forward, and Reels is now our fastest-growing content format by far. Web and mobile app businesses typically consider DAU as their primary measure of growth or engagement. In most cases, to be considered active, users simply have to view or open the product. He said that in 2022, Reels, its short video offering, would be an important focus and investment area for the company. Daily active users (DAU) is the total number of users that engage in some way with a web or mobile product on a given day. Invested a whopping $4.5 billion in Reliance-owned Jio Platforms last year and also announced a partnership with Reliance Retail and WhatsApp. According to data website Statista, Facebook had 349.2 million users in India as of October 2021. That was double what it reported in April 2020. In April 2021, the company reported it had over 145 million daily active Teams users, reflecting a change in how these metrics were measured. India is a key market for Facebook, with the largest number of active users of any country. To put that 270 million figure into context, Microsoft said it had 250 million monthly active users in July 2021. And we’re partnering with companies like Uber and JioMart to help people book a ride or have their groceries delivered right from a chat,” he said. We estimate more than one billion users are connecting with a business account across our messaging services every week. This metric is one of the primary measurements of engagement or growth for companies developing web and mobile apps. “I also want to call out business messaging too, since it’s an area where there’s real momentum. Daily Active Users (DAU) is a measurement of the unique number of users that have used your product or application each day. Meanwhile, Meta CEO Mark Zuckerberg highlighted the work the company was doing on business messaging in India.
The resurgence of a new variant in January may translate into better user numbers for Meta this quarter, he added.
Shah said that Facebook’s growth in 2021 was bound to be slower than in 2020, when lockdowns worldwide kept people indoors for months.
#Daily active users android#
Even though the overall number is small, it represents a shift in premium Android customers to Apple, which has stricter privacy norms for apps such as Facebook’s.
While it might be of interest to know whether certain users are highly active, making this kind of miscount will make. Apple had its best year in India, adding 6.5 million users. Result: 2 Daily Active Users: User 1: is an active user (but should only be counted once) User 2: is not considered active User 3: is an active user Double-counting people is a common mistake if they take multiple actions. He added that views and engagement may have dropped for a few other reasons as well. Globally, Meta blamed Apple's privacy changes and increased competition for users from rivals such as TikTok, which is banned in India, for the drop in its active users.īut Shah said that in India, Facebook faced stiffer competition from OTT players than from short video platforms, as many Indians binge-watch shows on their smartphones, eating into time they could have otherwise spent on Meta’s family of apps – Facebook, Instagram and WhatsApp.
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